Analyze Without SQL
Create the metrics and dashboards you need using just the UI, without writing complex queries. Data analysis is no longer exclusive to the dev team.
Game Data Analytics Service
Data-Driven Decision Making Starts Here
From event-based analytics to user segments, funnels, and retention —
get all the insights you need for game operations in one place.
New to Hive Analytics?
Go to the Operations Guide ↗
60+
Built-in Events
MMP
Data Analysis with
MMP Integration
MMP Integration
Real-time
Event Data
Collection & Analysis
Collection & Analysis
What Makes Us Different
No developer needed for analytics
Hive Analytics is designed so anyone can work with data.
Instant Use Without Log Definitions
Data is automatically collected based on events, so you can start analyzing right away without defining separate log schemas.
Manage KPIs in One Place
Define your company's key metrics centrally, and when criteria change, all connected charts and dashboards update automatically.
Core Features
Analytics, Easier and Faster
Create chart, funnel, and retention analyses intuitively, and share them with your team via dashboards.
Dashboard
→Combine charts, funnels, and retention into a single page to build an analytics hub shareable with the whole team
Team CollaborationUser Activity Tracking
→Query individual user event data to compare and analyze behavior patterns
Behavior AnalysisMetrics
→Define common metrics centrally and auto-reflect across all charts and dashboards
Metric ConsistencyCharts
→Filter and group events and metrics to visualize in various formats
Event AggregationFunnel
→Analyze step-by-step conversion and drop-off to identify problem areas instantly
Conversion AnalysisRetention
→Track cohort-based user return rates to gain retention insights
Cohort AnalysisUsers
Understand exactly who
is churning and why
Combine 40+ built-in attributes with custom events to segment users precisely, and track activity patterns to detect anomalies early.
- Select targeted campaign audiences with segments (Hive push & promotion integration)
- Compare abuser and high-spender behavior patterns with user activity tracking
- View metrics by 6 user classification types: whale, dolphin, light, free, etc.
Whale Users2.1%
Dolphin Users8.4%
Middle Users19.3%
Free Users53.7%
Data
Your data,
your way
Define events and metrics directly, integrate with third-party tools like MMPs, or export raw data to AWS S3 or GCP GCS for flexible use.
- Define new events and manage properties
- Unified analysis with MMP integration — no platform switching
- Export raw event data to cloud storage
MMP IntegrationAppsFlyer · Adjust · Airbridge
Connected
Data ExportAWS S3 · GCP GCS
Configured
Last ExportToday 04:00 AM
Done · 2.4 GB
Insights
Practical Data Insights for Game Operations
Explore operational challenges and workflows covered by Hive Analytics. Read the full article on Hive Analytics Blog.
Checking Game Operations Status on the Go
View the dashboards you already built on PC from your phone, and track KPIs and day-over-day changes wherever you are.
- View PC dashboards the same way on mobile
- Use it for live events, leadership updates, and anomaly checks
Finding Marketing Performance Differences by Dimension
Break down overall metrics by country, market, and OS to see performance gaps that averages hide, then narrow in on where the gap is concentrated.
- Compare performance by country and market
- Narrow down by OS and app version to find the cause
Start analyzing your game data now
Begin your team's data-driven decision making with Hive Analytics.